MLP Projects
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How I ran a design sprint to create article feature and deliver value for both user & business
My Legal Pro Trading
Client App
Project type: 0 to 1
In the Australian property business environment, understanding the legalities and processes of buying and selling property is key for clients. With the primary goal of educating and curating knowledge to clients on the various legal aspects of property, I act as a UI Designer to design article pages and article lists that make it easy to access information.
Imagine you are buying a property in Melbourne, this is your first property and you are very new to the process. The first thing that comes to your mind is how do I know this? Where am I going to get that knowledge? You might think of a "search engine". But not all of the available reading material may be suitable for your needs and at what stage of the property buying and selling process you are.
Project Brief
In the Australian property business environment, understanding the legalities and processes of buying and selling property is key for clients. With the primary goal of educating and curating knowledge to clients on the various legal aspects of property, I act as a UI Designer to design article pages and article lists that make it easy to access information.
Why Should We Build this Product?
We have several reasons why we should build this feature, such as :
User Education: Providing accurate and relevant information to users regarding the property legality process, which can increase their understanding and awareness. This helps users make more informed decisions.
Improved User Experience: By providing content tailored to their current case status, this feature ensures that users get the right information at the right time, increasing user satisfaction and engagement.
Competitive Advantage: Offering in-depth, curated education and information can set your platform apart from competitors and attract more users.
Monetization and Revenue Generation: Engaging features can be an attraction for advertisers to market their products or services on the platform, thereby increasing revenue streams for the company.
Building Trust: By providing reliable and quality information, platforms can build trust with users, which is crucial in a legal industry that relies on reputation and credibility.
Improved User Retention: Useful educational features will make users more likely to return to the platform for more information, increasing long-term user retention.
Supporting Business Objectives: This feature aligns with the company’s vision to be the go-to source for information on the property legality process, helping to meet long-term business objectives.
Challenges
This project faced a unique challenge of presenting articles that were relevant to the current status of the property case the user was facing. Using a design thinking approach, I focused on the needs of the user, ensuring that each article displayed was directly related to the stage of the case they were facing, such as ‘Pest & Building Inspection’.
Information Architecture
To make it easier and make the content organized, easy navigation then I design the information architecture first and get approval from PM.
Designing the Interface
Overview page
I put the article section & ads as well in the below of overview section, following Australia mobile app behavior.
Article entry point
Article entry point will be in the below of overview.
Article list page
In this section, we accommodate the articles list and its status, but by default it should be landed on what case current status is. E.g. If the case current status is case created, so when user open this page they will be landed automatically based on “case created” status.
Article interface
I put the article section & ads as well in the below of overview section, following Australia mobile app behavior.
Article Lists and Categorization: Make it easy for users to find information relevant to their case stage.
Short Videos: Provide visual education to clarify complex concepts.
Case Status: Provide context and relevance to the information presented.
Other Recommended Articles: Expand users’ knowledge with additional relevant information.
Recap
The implemented design not only improves the user experience by providing timely and relevant information, but also successfully attracts third parties to advertise on the platform, adding another source of revenue for the company.
Feedback :
While user feedback has yet to be received, the initial success in attracting advertisers shows the positive impact the new design will have on business.